On-page and off-page SEO is the number one factor to rank on the search engines. Both on-page and off-page SEO are playing a role in ranking on search engines.
Search Engines index only the web pages that are optimizing proper on-page and off-page SEO. If you publish your article on your website with low-quality content without SEO friendly, search engines will not understand your content.
What are different between on-page and off-page SEO?
On-page SEO is the content that must be SEO-friendly content. It depends on our hands. Creating quality and relevant content and publishing it on the website is on-page SEO.
To make SEO-friendly content as the terms and conditions of the search engines is on-page SEO optimization. Most search engines have similar rules to index posts.
Off-page SEO is the outbound linking back supporting strategy. Search engines understand more relevant content for visitors when more quality backlinks are on the website.
To make a trusted website must have high-quality backlinks to your website. The best way is to optimize off-page SEO is by linking the other websites from many methods.
If you do not know what are the on-page and off-page SEO optimization? You have to read this post one by one to know the difference between on-page and off-page SEO.
During writing unique content, you should make perfect attractive title tags, short permalinks, meta descriptions, subheading tags, internal links, external links, keyword optimization, etc.
Top 10 On-page SEO factors for web pages optimization
Google gives priority to quality content that is how relevant for visitors and how on-page SEO optimization on the website. The main on-page SEO factors are those optimizations to post.
In on-page SEO, you have to optimize all necessary elements to the content like title tag, meta description, image attribute, keywords optimization, etc.
If you don’t care about these necessary things, you will never index your post on search engines. Therefore, at first, you have to understand and use proper on-page SEO optimization for your post.
Google has not officially shared any information about these rank factors yet. But if you also work in the SEO field for a few days, then you will understand how Google sees a link in #1.
In this topic, we will learn about on-page SEO factors. It is also so necessary to know about on-page SEO factors. Let’s check the list below on the tutorial video.
Some people are resorting to the website for a personal profile. Some are creating Professional Online Resumes. After Blog / Website, they wish to have the first position in Google SERP.
In today’s date, Google is the number 1 search engine. The trust of many people is related to this, which they do not want to break.
More than 200 Trillion Webpages are in Google’s database. Search checks more than 200 factors. But, here are the most popular top On-page SEO factors.
1. Keyword in Domain Name for on-page and off-page SEO
- If the first word of Top Level Domain Name is Keyword.
- Keyword in the subdomain.
- Country Level Domain Extension = Country Level Ranking Factor
- Domain Age and Whois Records
2. Well Designed Website
If you have to bring the posts to the 1st page, you will have to design everything well, such as layout, navigation, sidebar, etc. If you have well design website, it can attract more visitors to the post of our website.
It means well design website is not only for looking good. It must be SEO friendly to get rank on the search engines. However, the design and layout of any webpage can impact visitors.
Design a clean and attractive SEO-friendly is only possible to index fast on any search engine. Decorate walls with floor lighting as the online store.
3. Mobile Responsive
Google has noticed in the new update that your website must be mobile optimized. Mobile Responsive means the layout of the website changes according to the device screen because about 65% of internet users are mobile users in the world.
4. Include keyword in the post
- Use recommended main and related keywords in the blog post and title. Both the visitors and the search engine get their eyes on the post title first, and search engines will know the post is about the title.
- Top ranking keywords are highlighted by doing a post title filter in search engines.
- Include a focus keyword in the meta description tag and URL also.
- Increase keyword density in the post. It means how many times the keyword you use in the content. Google doesn’t know about keyword density. But search engines understand which keyword is repeating multiple times.
- To know about the content for search engines, the density of the focus keyword should be a maximum of 1 to 2% included heading and subheadings.
5. Generate sitemaps
- A sitemap is so important to connect the website and webpages to Google Algorithm.
- It is a file, which lists all the posts and pages of the website.
- Submit the sitemaps to webmasters tools for indexing.
- If your website is a WordPress blog / Website, install SEO Yoast or Rank Math Plugin. It helps to generate sitemaps automatically.
6. Domain Authority and Page Authority
- The short form of domain authority is DA. The PA is Page Authority. It believes that high DA and PA can rank fast and the first page in SERP.
- But Google doesn’t know about DA and PA rank. Backlinks and On-Page SEO can improve to increase DA and PA, according to SEO experts.
7. Increae Page speed insights of website
- Page speed insights are the main factor in ranking. Even Google suggests increasing more page speed of the website.
- The visitor has many options. Therefore, if your page speed is so down, visitors will escape from your website.
- Check your page loading time and be sure of the speed of the website.
- Google has a page speed checker tool. You can check with the tools.
- There are also other speed test tools. But I recommend that Google tools are more relevant.
- To get the SERP ranking right, the higher the page speed, the higher ranking.
8. Length and Quality of content
This time content is king. Every blogger is trying to increase long articles to compete with other websites. Therefore, create a long content as possible. However, a minimum of 350 words must be in a post.
There is a lot of debate about both these things (Quality and Quantity) in this content marketing world. But, the reality is that both are the most important thing for the blog post.
Both less quality and less quantity are the SEO ranking factor. So, focus on quality and quantity for SEO-friendly content.
9. Avoid Duplicate Content
First of all, do not copy and paste the content from another website. Search engines can detect easily copy the content to your website.
If you create the content yourself, however, you have to check your article with the help of the plagiarism checker tools. These tools help to find duplicate content if there are.
If your article is not plagiarism-free, you can edit it again and make it 100% plagiarism-free. You can check plagiarism once more if the article is 100%, then publish it on the website.
10. Provide Useful and relevant Content
Keep in mind, you are writing your content for your audience, not for you. So, the article must be informative. Readers can bookmark your post after reading it.
Try to write High Quality and Unique Content. User is always looking for uniqueness and quality. While writing the post, write only keeping the user in mind, not the search engine.
What is Off-Page SEO optimization?
Off-page SEO is also called off-site SEO. Off-page SEO refers to the external actions of your own website to increase the ranking of your website within the search engine result pages (SERPs).
The biggest factor in Off-Page SEO optimization is the number and quality of backlinks that point to your website. Off-page SEO is also a part of search engine optimization (SEO).
Off-page SEO optimization tells simply Google about your website’s popularity, relevance, and authority of your website to others.
For example, if you have gotten lots of valuable links pointing to your web pages, search engines will assume your website’s content provides value for users.
Why is the most important of OFF-PAGE SEO?
For example, if you have gotten lots of valuable links pointing to your web pages, search engines will assume your website’s content provides value for users.
The general agreement within the SEO community is that the context, integrity, and authority that make a website effective off-page SEO still play an important role in increasing a website’s rank.
Links and off-page SEO
Backlinks are the meridian of off-page SEO optimization for your website because backlinks indicate to search engines to link the content’s quality. So high-value backlinks will support ranking better than fewer quality websites.
Search engines know the backlinks as an indication of the quality of links in the content, so backlinks are a link that a website gets to another website. Those backlinks can impact a website’s performance in search engine results.
There are three types of backlinks linking to your website, divided by natural links, manual links, and self-created links. Let’s check the below:
1. Natural Link
Natural link building is exactly as the name suggests backlinks. Links are created naturally without the website owner going through guest posting and other forms of link-building practices.
In simple words, natural links occur when other bloggers or website owners link to your content (blogs, pictures, products, videos, etc.) because they feel it is valuable to their readers.
Self-created links come from the practices by adding a backlink to online directories, forums, blog comments, or a press release with customized anchor text.
Some self-created link-building tactics lead to black hat SEO heavily influenced by search engines, so tread lightly here.
3. Manual Links
Manual links are manually constructed links are obtained through intentional link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content.
Non-Link-Related Off-page SEO
In the most commonly off-page SEO, when our website earns the links from other websites, that takes place outside your website and helps to improve on search ranking position. It refers to as off-page SEO optimization.
- Social Media Marketing
- Guest Blogging Linked
- Unlinked Brand mentions Influencer Marketing
However, that net result of each activity is somehow. Creating a reference to your website from somewhere on the web and the reference link, mentioning your brand or website is the concept of “non-link-related” off-page SEO as a misnomer!
Social Media Engagement
After proper on-page SEO optimization, Social media is one of the off-page SEO optimizations. If you increase the influence of your posts on social media, search engines love to index fast on the search engine result page (SERP).
There are many types of social media platforms. You can share your informative posts everywhere on social media with your followers.
The activity of social media can help to increase the website’s page authority (PA). Social media is an effective way to promote your post and drive traffics to your website.
On-Page and off-page SEO Activities
When you can do on-page and off-page SEO activities on your post, the chance is high to rank on the search engine result page (SERP).
On-page and off-page SEO are the activities that are the most important thing for search engines. It means you have to optimize fully on-page SEO and get backlinks more.
Optimize its main activities and techniques according to Google’s algorithm so that the blog or website can link to Google or any search engine, which are the following list.
- Start content writing by integrating main keywords and related keywords into your posts. It is the main on-page SEO activity for search engines.
- Create the main title tag, heading tags, and meta description as user-friendly content.
- Include relevant images properly with attribute tags with targeted keywords and make a short URL.
- Connect with other existing posts as internal links and check the page loading speed of your web pages so that users can stay a long time to your website. It depends on your website designing that how responsive.
After doing these activities, you also have to do some other activities in on-page SEO optimization. These are advanced activities for search engine optimization (SEO).
Here I am explaining some advanced on-page and off-page SEO activities. These activities can also impact your website for ranking in search engines that are the below:
1. Broken Links
While doing On-Page SEO optimization of all your blog posts, you must check all links to your post. If there is any broken link in your post, edit or remove those links because Google and other search engines will not place your site in its ranking.
2. Mobile-friendly design
Google is focusing on mobile-friendly design so that mobile users can use your website easily. It means you have to design to be compatible with mobile devices.
Therefore, it is most important to create your website’s mobile responsive design. It is also on-page SEO activities for your website.
If you do not know about mobile-friendly design, here is a reference for mobile responsive design. Try to understand that how to optimize web design for mobile devices?
3. Keyword Stuffing
When you use your focus keyword more times than recommended by search engines, you are doing keyword stuffing against the search engines. This means it is invalid on-page and off-page SEO activities.
So, search engines penalize your post because your post is not relevant to the content for readers. Don’t make keyword stuffing activities in your post.
4. Website Loading Speed
The website loading speed depends on your design and hosting server. During website designing, you have to take care of everything like codes.
A highly responsive website design can increase the loading speed of web pages. Therefore, the first thing is responsive design, and the second thing is the hosting server.
Don’t make over-smarting designs such as unnecessary background color and heavy images on the post. To know about your website loading time, you can test your website speed using a page speed test tool.
If your website takes a long loading of more than 3 seconds, you can install a WordPress plugin such as WP Fastest Cache. It is free of cost for basic.
5. Schema Data
Google has steadily increased its focus on schema data, which will be part of SEO ranking factors in 2021.
6. Local SEO optimization
Are you doing local business? If the website is for a local business, sign up to google my business to Google business listing for local SEO optimization. But it needs more activities in your business physically into account to get a good ranking in less time.
Advance On-Page SEO Techniques 2021
Over time, many SEO practices have been changed. There are many updates with the google search engines also. All SEO experts are also updating with the new SEO techniques.
Without the Advanced SEO Techniques 2021, no one imagines ranking on the google search engines. Therefore, I am also using the SEO techniques for 2021 updates.
I am sharing the best 10 tips for Advanced SEO techniques 2021 that everyone needs to understand how to optimize properly with the blog post.
1. SEO Audit of Website
In Advanced SEO Techniques 2021, first of all, you have to do an SEO audit of your website. By doing this, you can know about your website’s conditions technically.
If your website needs to change in technical parts, you can add or remove all the issues so that your website can be free from the technical issues.
- Improve all issues of your website, which are backing in the ranking in search engines.
- Fix coverage problems, and analyze backlinks, organic traffics, content audit, etc.
These are also on-page SEO ranking factors. Therefore, an SEO audit is the most necessary for advanced SEO techniques in 2021.
2. Identify your audience’s preferences
To do advanced SEO techniques of your website, you need to know what your audience is more like to see. You have to write your articles according to the audience’s preferences to get good results and more traffic.
You assume that you are a company and your articles are your products. You have to give the same products to your audience which they like more.
To know your audience’s preferences, you need to find topics they want to read about. Now you will have in your mind that how to know the choice of the audience?
i) Use Google Analytics
- Login to your Google Analytics account.
- Now go to Behavior > Site Content > All Pages on the left side.
Here you will get a list of the most popular pages of your website, in which you will know about the total page views, bounce rate, etc.
In this, you need to pay more attention to your “average time spent on page” because this will let you know how long the user is staying on your page. The longer the user stays on your web page, the better it will be for your website.
ii) Use Buzzsumo
Buzzsumo is the best way to find trending topics and posts related to your domain. Searching for viral content and the analytics to go with it has never been easier.
This tool gives you an idea of which article people like more. After then you can find trending keywords. With the help of a trending topic, it is easy to create content for the blog post with relevant keywords to automate your research.
It is easy to use just >Go to Buzzsumo if you want to see just trading topics. Otherwise, create an account with your Buzzsumo and register for a free trial.
iii) Search Popular Question on Quora
First of all, you have to sign up to Quora and log in to your account. In this, you ask a question and Give an answer. For this, search a related your topic and add questions as the blog post of your topics.
Quora is the most popular question/answer website where people ask each other questions. You can use Quora to find popular and trending topics for your website.
3. Add Infographics to Your Article
Infographics are the most engaging way to share information. Instead of text articles in infographics, you provide information to people through photos. You can see the example below.
Infographics give lots of relevant information related to your article. It helps you to understand more and love the infographics of your content. Infographics can attract readers and love them to engage more time with your post.
Here is a list of infographics related tips:
- On average, website traffic that shares infographics in their articles grows 12% faster than a normal website.
- As you must have heard that a photo is equal to 1000 words. The same applies to infographics as well.
- The advantage of infographics is that the human brain processes visual data 60,000 times faster than text.
- So if you do not use infographics on your website yet, then start using them quickly.
- You can use Canva Graphic Designer to create high-quality infographics for your website.
5. Updating old blog posts
In advanced SEO techniques 2021, if you have an old website and the old posts on the website, you need to rewrite and update with a new date because Google and other search engines update their algorithm every year with new search terms.
Many bloggers make the mistake that they do not update their old blog posts. Therefore, posts fail to rank on the search result page (SERP).
Readers want to read newly updated content for information about their interests. So, search engines prefer only new content according to user experience.
7. Optimize Your Article for Voice Search
Are your articles optimized for voice search? If yes then it is a good thing but otherwise, optimize your article for voice search.
You have to set the keyword of your article in such a way that when you search on google by speaking that keyword phrase in your voice, then make a simple sound.
As you see this article of ours: “how to find Content Ideas”. It is fully optimized for voice search. It is simple to speak and asking direct questions.
It is also easy to understand for Google so that Google is easily understanding the context of your voice search, which topic you want to know about. So in this way you also have to optimize your article for voice search.
Finally, on-page and off-page SEO is very necessary techniques to rank the post without good optimization. Even our post cannot go on the first page, far from ranking.
That’s why if you read and follow this post carefully, then your knowledge will increase, gradually the experience will also go on. If you want to be successful as a blogger then it is necessary to become an expert in it.
If there is any problem related to how to do on-page and off-page SEO and what is its definition, then you can ask in the comment box. By following this method, you can bring every post to a good rank. The higher the post rank, the higher will be the traffic.
These are some top on-page and off-page SEO tips that will help you in increasing your website traffic. When you implement these on-page SEO techniques on your website, you will not get instant results. It is a long time process, you have to have some patience.